How to Build the Best Marketing Campaign Pages

Marketing Campaign landing pages are a way to meet marketing objectives. Campaign pages are more than just landing pages, they’re the spearhead of a micro brand experience and a complete marketing objective. A marketing campaign is a thought out approach to a business objective to reach it’s goals. A marketing campaign can …

Step 3: Planning Your Content Strategy

Your Content Strategy will help you plan your content so that it is consistent and on target Doing the work now will mean that you always know what to write about and when. It will help to organise your site as well as give you a structure to work towards. Content Layout …

Step 5: How to Use Social Media in Your Content Strategy

Social media is a vital tool, it let’s you distribute your message to thousands of potential customers. There are 3 techniques to social media you should know about. Each one is really powerful but together, they’re unstoppable. The objective here is to start entering the lives of your customers. Be seen, be …

Step 4: Writing Articles for your Content Strategy

Writing articles is where you’ll be most of the time. It’s the hub of your content strategy, writing articles is the foundation for all of your digital marketing channels. 5 Top Tips for writing articles Plan each post ahead of time and where it fits into the greater picture. Never start writing …

Step 2: Researching Your Content Strategy

Your Content Strategy is the hub of all of your inbound marketing. The strategy will bring together everything you want to say and want your customers to find you for. That means it’s a really good idea to research it before you jump in. For this website we’re going to continue down …

Step 1: Understanding Your Market

The first step to great marketing potential, is understanding. My old manager told me this, I said it was getting the right messaging. I was sort of right, but to get the right messaging you need to gain the complete understanding of your market and what you’re dealing with. The first thing …

The Inbound Marketing Conversion Process

How to turn your knowledge and passion into customers. AWARENESS > EDUCATION > ACTION > RETENTION > ADVOCACY A lot of people look at this sort of thing and think that the Inbound Marketing Conversion process in theory is great, it sounds completely plausible, but, it won’t get them any sales for a long time. Add to this that if …

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